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Business investment support is no longer a simple supplement but has become a central pillar of competitiveness and innovation in Portugal. It was precisely this new paradigm that was discussed at the roundtable “PRR: a new cycle of incentives for companies”, promoted by Observador with the support of Yunit Consulting.
For companies seeking to lead the transformation in their sectors, like those Yunit supports, understanding this ecosystem is not optional — it is fundamental for survival and competitiveness in today's market.
In this debate — which featured the participation of Eduardo Silva, Director of Operations at Yunit Consulting, Sandra Ruivo, CEO of Grupo Turtle, and Luís Miguel Amorim, founder of the Fundo da Aldeia tourism project — the opportunities and challenges of the PRR, Portugal 2030 (PT2030), and the new Financial Instrument for Innovation and Competitiveness (IFIC) programmes were analysed.
Portugal 2030 (PT2030) and the PRR represent the two main pillars of business financing in the next decade. But the arrival of IFIC brought a new dimension: an instrument that channels over €800 million towards reindustrialisation, digital transition, and innovation in strategic sectors of the Portuguese economy.
During the debate, Eduardo Silva explained that the IFIC “was created to repurpose a set of funds from the PRR that would not be executed as planned, creating an opportunity to support new investment and business innovation projects”.
The IFIC is structured into four main axes — among them the Reindustrialise line and the Defence line — with allocations ranging from 500 thousand to 25 million euros per project, strengthening support for companies of different sizes and sectors.
For Sandra Ruivo, CEO of Grupo Turtle, who shared her experience as a Yunit Consulting client, “the great advantage of having access to this funding is accelerating innovation and reducing time to market, which is essential in a country that needs to grow sustainably”.
Luís Miguel Amorim, founder of the Fundo da Aldeia project, highlighted that the financial support “is more than an economic opportunity — it is also a social and environmental commitment”, underlining the positive impact that incentives can have on the region.
Both entrepreneurs share one point in common: the importance of working with a specialised consultancy. As Sandra Ruivo mentioned, “it is impossible to internally master all the bureaucracy associated with the applications — choosing the right partner makes all the difference”.
Throughout the webinar, it became evident that the success of an application depends on strategic planning, technical knowledge, and business vision. This is where Yunit Consulting stands out — helping companies identify opportunities, prepare solid applications, and maximise the return on available incentives.
More than just submitting applications, Yunit supports companies in defining a growth strategy aligned with the priorities of the funding programmes, transforming each incentive into a true investment in the company's future.
The new incentive cycle opens a unique window of opportunity for Portuguese companies. With the PRR in its final phase, PT2030 in full execution, and the IFIC creating new possibilities, understanding this ecosystem is essential for those who want to grow, innovate, and lead the future.
👉 Watch the full video and discover the ideas and experiences shared by our guests.
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