COM-BOOST: Communication and the Value of European Funds

European Funds are one of the most important engines for economic and social growth in Portugal. However, their full impact is yet to be achieved. This reality is at the centre of the COM-BOOST - Public Value and Communication Boost of European Funds report, led by Professor Sérgio Caramelo from ISCTE, which analyses how more effective communication can generate greater engagement from companies and citizens.

As Director of Business Development at Yunit, I follow this closely and recognise the challenges and opportunities this study addresses. Leading a team dedicated to supporting companies in their transformation and growth through European funds allows me to witness the importance of simplifying messages and creating communication strategies that truly reach people and, in turn, companies.

The Challenges and Our Response

The report highlights 5 areas that are crucial for the success of European funds. It is exactly on these points that Yunit has made a difference:

1. Simplification of Messages: Every day we work to make the complex more accessible. Whether through our Blog articles, the Eco dos Fundos or PT2030: Perguntas com Resposta podcasts (which has now started its 2nd season), our mission is to simplify and make clear the opportunities that funds offer.
2. Empowerment and Training: Organising workshops and webinars, in partnership with business associations and banks, is more than a service – it is a commitment. It is inspiring to see SMEs gaining confidence to structure successful applications, aligned with the criteria of Portugal 2030.
3. Inspiring Stories: Talking about our clients' success stories, such as Corkart and Carmo Wood, is one of the things that motivates me the most. Seeing European funds transform ideas into realities, such as increasing international presence or rebuilding a factory, is a true privilege.
4. Strategic Partnerships: As I believe in the power of collaboration, we have reinforced our commitment to partnerships with banks, public entities, and business associations. Creating synergies is essential to amplify the impact of the funds.
5. Personalised Consulting: Each project is unique. That is why we place the client at the centre of everything, offering complete support from the application to its execution, ensuring that no detail is overlooked.

COM-BOOST reminds us that communicating well is as important as executing well. At Yunit, we have embraced this challenge and led by example. I believe that our role goes far beyond helping companies access funds – it is about transforming challenges into opportunities and creating an impact on the Portuguese business fabric.

I firmly believe that by investing in clear communication, strategic empowerment, and solid partnerships, we are building a path for European funds to become a true lever for growth and innovation.

Yunit Consulting: Together, let's make the Leap

Last update: 14 January 2025